Ouna Application
UX/UI and Branding
w/ Andrew Wolter + Lylliam Cuadra
Objective
Ouna is a revolutionary app designed to empower students to overcome food insecurity by fostering a connection with wholesome, affordable choices
Crafted with a focus on aesthetic excellence and user-centric design, Ouna seamlessly blends form and function to revolutionize the way students access and embrace healthy choices on a budget.
A feature such as a cooking page, Inventory of their grocery, and leveraging school resources, redefines the way students approach nutrition. Ouna's interface intuitively guides users through a curated selection of affordable, nutritious options. Unlock the full potential of school resources through Ouna's design-centric approach, where functionality meets elegance. Navigate effortlessly through a visually stunning interface that bridges the gap between students and essential resources, fostering a sense of connection and community.
Ouna's user experience allows students to effortlessly connect with nutritionists and access upcoming nutritional events and simple yet delicious recipes, making healthy living not just a goal but a sustainable reality. Each design element is meticulously crafted to evoke a sense of confidence and empowerment, inspiring users to embrace a healthier lifestyle.
Ouna is not just an app; it's a holistic solution that enables students to effortlessly access healthy options tailored to lower incomes.
Mood Board
RED
CMYK: C=0, M=76, Y=78, K=5
RGB: R= 241, G= 58, B= 52
HEX: #F13A34
HSB: 1, 78%, 94%
HSL: 1.9,87.1%,57.5%
ORANGE
CMYK: C=0, M=32, Y=70, K=0
RGB: R= 255, G= 174, B=76
HEX: #FFAE4C
HSB: 32, 70%, 100%
HSL: 32.8,100%,64.9%
YELLOW
CMYK: C=0, M=19, Y=68, K=19
RGB: R= 207, G= 167, B= 67
HEX: #CFA743
HSB: 42, 67%, 81
HSL: 42.9,59.3%,53.7%
GREEN
CMYK: C=8, M=0, Y=49, K=45
RGB: R= 130, G= 141, B= 72
HEX: #828D48
HSB: 69, 48%, 55%
HSL: 69.6,32.4%,41.8%
Color Inspiration
For the Ouna app, the creative approach was inspired by the lively colors inherent in fruits and vegetables. The design core aimed to capture the essence of freshness, vibrancy, invitation, and fun. Drawing from the diverse and vivid spectrum found in nature's bounty, the color palette infused the app with a refreshing ambiance, mirroring the crisp greens of leafy vegetables. Vibrant oranges, reds, and yellows, inspired by succulent fruits, injected energy and vitality, creating a visually dynamic user experience. The playful and approachable aspect of the app was emphasized through whimsical accent colors, fostering a sense of enjoyment and making the Ouna app universally appealing. This design strategy not only communicated the brand's commitment to health and wellness but also transformed the Ouna app into a delightful and inviting vibrant palette of nature.
Name Progress
Logo Progress
Low Fidelity Wireframe
Digital Wireframes
Sitemap
Taskflow
Final Porotype: Connection
Ouna is here to transform student engagement with food, which will create a better and more meaningful learning environment. Our dynamic application empowers educators to deliver this resource that resonates with every student, helping them realize the potential food has on their day-to-day routines.
Mission Statement
